3 Theories For Why Intel Is Merging Mobile And PC Divisions
WSJ reported recently that Intel will merge its PC and mobile divisions, with both being run by Kirk Skaugen, who is currently the chief of the PC arm of the business. This announcement comes after Intel has already lost over $6 billion with its mobile division over the past two years by heavily subsidizing OEMs who would choose its Atom chips in their mobile devices.
Intel has been hoping that once it reaches a certain level of sales in the mobile market, it can end the subsidies and can either increase the price of its chips or keep the price the same, but offer lower-end chips for that price. That's a strategy Intel has already used with Chromebooks this year.
Intel has been hoping that once it reaches a certain level of sales in the mobile market, it can end the subsidies and can either increase the price of its chips or keep the price the same, but offer lower-end chips for that price. That's a strategy Intel has already used with Chromebooks this year.
Original Article at: Toms Hardware
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